MC Abdominal "Abdominal Workout"

With the summer coming, 3AM Design knew it was time to get back into shape, but instead of hitting the gym like a sucka, we hopped on board the Abdominal Workout - the first single from MC Abdominal's "Escape from the pigeon hole." Bringing the genre back to a time when lyrical wordplay and fat beats were as fun as going to the circus, 3AM produced an original, stylish rap video while drawing inspiration from depression era travelling carnivals.

 

Production company: 3AM Design
Director: Adam Christl
Producer: Bob Rajic
Art Director: Jody Poole
DOP: Jordan Eady
Editor: :3AM Design
Animation & Visual FX: 3AM design
Music: MC Abdominal, Do Right! Music